One of America’s leading service industry sales coaching member sites and conferences celebrates 10 years of helping almost 4,000 service contractors grow their businesses and generate millions more in revenue.

ContractorSelling.com and Total Immersion Sales conference both were founded in 2006 by entrepreneurs Joe and Julie Crisara, who built and sold a very successful service contracting business before expanding into training and coaching.

“We discovered that using proven sales techniques and business processes are very important in building a company. Many contractors spent 90% of the time on learning on how to use the tools of their trade and very little time on how to market or sell their service,” said Joe Crisara, co-founder. “Knowing how to communicate the value of your solutions and services to the customer is a top priority.”

The sales coaching training approach gets strong reviews from service techs, professional plumbers, electricians and HVAC contractors:

“Here I thought I was going to sales training to here the usual ‘blah, blah, blah’ type sales trainer. Instead I came back with a life changing experience and much easier way to sell that completely recharged my batteries,” said GEM Plumbing’s Rick Picard (a $5 million salesperson), of Providence, RI. “The best way to describe what Joe does is to think about how even the greatest athletes in the world have their own personal coach. Joe has been on the ground as a service tech and sales person in the service contracting industry for years so he knows all the challenges we face day-in-day-out. He not only helps you overcome these obstacles but makes sure that you bring them all up so he can help you.”