Surefire Local Acquires Marketing
Agency Specializing in HVAC Small Businesses.
Surefire Local Acquires Marketing Agency Specializing in
HVAC Small Businesses.
The acquisition of Sequoia IMS (Internet Marketing
Solutions) by Surefire Local is going to bring more advanced
internet marketing and SEO solutions to the HVAC industry.
Both companies specialize in improving local business
performance in today’s digital environment. With the
expertise from Sequoia IMS, Surefire is going to increase
its home improvement market share by adding an expert in
Surefire is located in Virginia, and Sequoia IMS is based in
Pleasant Hill, CA. While they are on opposite sides of the
country, both provide solutions to make local businesses
more relevant by optimizing their online presence.
How Will Small Businesses Benefit From This Acquisition
The HVAC industry is dominated by local small businesses.
The integration of Surefire and Sequoia is going to give
these businesses one source for solutions to capitalize on
their digital presence.
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businesses the ability to control and analyze their local
marketing through its single AI data analytics and campaign
management cloud based dashboard. Businesses can drive unit
economics, increase lead flow, and gain visibility at a single
or multiple locations.
Sequoia’s expertise in this sector will bring multi-tier
distribution and partnerships with manufacturers, distributors
and dealers. So small businesses will see a more efficient
marketing effort throughout multiple channels, the company says.
“We are excited to welcome Sequoia’s team to Surefire Local,
with our combined resources, we will drive even greater results
for all of Sequoia’s clients and welcome more HVAC businesses to
Surefire Local,” said Chris Marentis, founder and CEO.
Mitch Schwartz, CEO of Sequoia, said, “This acquisition will
instantly give Sequoia the ability to provide world-class brands
in the HVAC sector a stronger online presence without missing
out on key customer segments.”
About the Surefile
Surefire Local serves more than 2,400 local businesses in the
fields of home improvement, medical practices, education and
retail. The company solves SEO, online advertising, local
directory listing, reputation management and drip marketing
Sequoia IMS leverages advanced internet technologies and SEO to
provide innovative strategies and business solutions. It has 20
years of HVAC marketing experience and counts more than 1,000
HVAC small businesses, dealers, and distributors as customers.
To learn more, visit