|
 
|
Western
HVAC News
Blue Tube UV Becomes First HVAC
Product to Win Packaging Industry's Prestigious Ameristar
Award.
|
|
 New
UV light system packaging ranks in stature with other
Ameristar Award winners from Fortune 500 consumer product
companies.
The Blue Tube UV® germicidal light system has become the
first HVAC industry product to win the prestigious Ameristar
Award for packaging design, according to the Institute of
Packaging Professionals (IoPP), which has hosted the annual
competition for more than 25 years.
Fresh-Aire UV®, Jupiter, Fla., which manufactures the Blue
Tube UV and other residential/commercial UV light systems
for HVAC applications, received the award at a June 10
ceremony held during the 2014 EastPack packaging trade
exposition in New York. Fresh-Aire UV's win is even more
impressive considering that Ameristar Award winners are
typically Fortune 500 consumer product corporations, such as
Proctor & Gamble, Kellogg, Sunoco, Pepsico, Estee Lauder,
Coca-Cola, 3M and other major manufacturers with
multi-million dollar packaging campaigns. "We've never had
an HVAC industry member win an Ameristar Award," said Carole
Schiller, events manager, IoPP, a Naperville, Ill.-based
packaging industry trade association that judges the
packaging entries on vision, leadership, differentiation,
savings and growth.
Designed by Plastics Ingenuity (PI) Cross Plains, Wis., the
Blue Tube UV packaging is a 27-inch-long,
elliptically-shaped, clear polyethylene terephthalate (PET)
thermoformed tube featuring bold, blue-colored frontal
graphics that reinforce brand recognition. The back panel
features detailed graphical explanations of the system's
importance for disinfecting airborne and interior surface
biological contaminants in HVAC systems for optimal indoor
air quality (IAQ).
"The packaging's aesthetics and design offers HVAC
wholesalers multiple display merchandising possibilities,
while service technicians can use the back panel's UV
information to enhance their sales presentations to
homeowners," said Chris Willette, president/founder of
Fresh-Aire UV's parent company. Willette is also the
inventor of the Blue Tube UV, which is HVAC industry's best
selling UV light system.
|
Story
continues below ↓
advertisement
| your
ad here
The recyclable
packaging, which gives a clear unobstructed view of the product
inside offers more than just aesthetics. compared to Blue Tube
UV's former packaging, the new design generates an inbound
freight savings of 70-percent and a 70-percent reduction of
warehousing space due to PI's innovative nesting strategy.
The package requires
only a five-minute assembly and product loading time, which is a
50-percent labor reduction compared to former packaging. The flat
sheet can be quickly rotated 180-degrees, snapped together and
readied to receive the secure, tamper-resistant end caps that easily
click into place. This is a significant improvement to the prior
methods' time-consuming taping and stapling by hand. The end-caps
perform double duty as a free-standing base or a peg-hook hang-tab
for massing together in wholesale merchandising displays.
The end caps and
internal bellows in the 3.5-inch-diameter tube also serve as
crush-resistant protection. More than 5,000 of the new Blue Tube UV
units have already been shipped with reports of zero damage returns.
The Ameristar Award
now qualifies the Blue Tube UV packaging design for worldwide
recognition and entry in the international WorldStar Packaging
Awards sponsored by the World Packaging Organisation next year in
Milan, Italy.
For more information
on Fresh-Aire UV and its full line of commercial and residential
UVGI, APCO and other IAQ products, please visit
www.freshaireuv.com, call 1-(800) 741-1195 or email: sales@freshaireuv.com.
About Fresh-Aire UV®:
Fresh-Aire UV® is a division of Triatomic Environmental Inc.,
Jupiter, Fla., a leading manufacturer and developer of germicidal UV
light systems designed for commercial/industrial and residential
HVAC systems and ice machines. Among their products is the patented
Blue-Tube UV®, the first 24 volt low-voltage germicidal UV light for
HVAC, which has become the most popular product of its type in the
world. Fresh-Aire UV's revolutionary APCO® (advanced photocatalytic
oxidation) system, which combines UV-C light with activated carbon
cells for comprehensive odor, VOC and microbial control, was an
International Innovation Award winner at the 2011 AHR Expo. Fresh-Aire
UV® systems are sold through wholesale HVAC/R distributors,
specified by consulting engineers and installed/serviced by air
conditioning contractors. Fresh-Aire UV® continually strives to
engineer, develop and market products to meet the demand for a
greener world and healthier environment. The UV products improve air
quality, enhance the efficiency of HVAC/R systems and reduce
maintenance costs. For more information please visit
www.freshaireuv.com, call 1-(800) 741-1195 or email: sales@freshaireuv.com.
|
|
